SaaS comparison
How Anupamaa Captured 35% More Prime Time Viewers: A SaaS Comparison of Soap Ratings
In 2022, Anupamaa achieved a 35% higher prime-time rating than Kyunki Saas Bhi Kabhi Bahu Thi, reaching 4.7 TRP. This surge happened because the show blended relatable family drama with a SaaS-style rollout across platforms, pulling older viewers into a new audience standard. Saas Comparison: Anupamaa Viewership Trends Key