ektaa kapoor future direction

Ektaa Kapoor Responds to Comparisons Between Anupamaa and Kyunki Saas Bhi Kabhi Bahu Thi 2: Pitting Women Against One Another

Counts Viewer Wins Through Saas Comparison

Anupamaa outperformed KYSBKBTH2 by 12% in LTV engagement, proving that a real-time SaaS comparison can turn data into viewer wins. Networks used the metric to reallocate budgets, fine-tune story arcs, and prove the ROI of analytics-driven production. This shift shows why data now drives drama more than ever. Saas Comparison: