ekta kapoor backlash
Stop Ignoring Ekta Kapoor’s Saas Comparison Drama
Within the first hour, Ekta Kapoor’s tweet generated 5.2 million impressions, turning a simple comment into a full-blown controversy; the drama shows why ignoring SaaS-style comparisons hurts brands. Saas Comparison: The Engine Behind Ekta Kapoor’s Controversy When I first heard Ekta Kapoor label Kyunki Saas Bhi Kabhi